Monday, 4 March 2013

New Look Say Hi Summer- Spring/Summer 2013




There's nothing better to kick start the mood for summer than a new collection full of clothes and accessories for the warmer weather; New Look's Say Hi Summer event held at their press room on Friday 1st March did exactly that.

The Refuel Room event during London Fashion Week had shown only a preview of what's to arrive in stores; Say Hi Summer showcased a more extensive collection and expanded on each of the trends that will be hitting the high street soon. I have to say... I'm impressed.

Put on your cowgirl boots as denim is revisiting its Western roots. From silver studded collars to checkered shirts, the traditional American cowboy look has been revamped just in time for summer. Yee-ha! Giddy up, partner! We've got to get this wagon train a-movin! (I couldn't resist the Toy Story quote...) Say HI to the 80s/90s throwback as dungarees will be a huge spring/summer '13 trend. Did you rock the trend during your toddler years? Sling on some wedges, a floppy hat and a stripy top to modernise it for 2013! 

Tapestry prints, florals and pastels also featured very highly in the collection in the form of maxi skirts, midi dresses, patterned trousers and crop tops. There was a particular navy textured boucle jacket I had my eyes on, rich colours of red and blue ran through it... it was gorgeous and paid an ode to its Middle Eastern inspirations.

New Look's swimwear is all about bright colours. From shocking neons to rainbow aztecs, there's nothing dull about frolicking on the beach this summer. One pieces have also taken on a 'fierce' risk as the king of felines are printed on with waist cut-outs and layers of thick rose gold neck chains. Who said swimming costumes were boring?



If you're a jewellery and accessories lover like me, the colourful array of turquoise pendants, gold/rose gold chokers, neon chains and aztec layered bead necklaces would have had you quivering at the knees.  They were all presented inside wooden picture frames and I can see why, it's art.

Bright fluorescent watches and bracelets were showcased, the Hermes-inspired 'LOVE' and 'YOLO' belts were under the spotlights and if you're shopping for chokers this summer... the more spikes, the better.




Trainer wedges seems to have returned for another season but this time, it has a futuristic twist to it. Will you be indulging in the holographic shoes?






The event was Mexican themed and it made me feel oh so summery. There were sombreros, moustache props and maracas to shake (which we did as The Muse TV filmed us all talking about our favourite pieces from the collection. The first video from the Refuel Room event is now up on New Look's YouTube channel! Click here if you fancied a look!)  

Nachos, burritos, smoked salmon canapes and cocktails were at hand - perfect. :)



I met up with the lovely Allie, Luce and Sophie and after being serenaded by a jingly band outside of Oxford Circus, we arrived at the event and snapped away at the clothes (and of each other... outfit post coming soon!) 

It was so nice to see them all again to have a proper chat over American milkshakes and burgers at The Diner ending with a mini shopping trip. Do check out their blogs as you will not be disappointed!

All in all, it was another well-organised and amazing event!

Thank you to New Look for inviting me and putting together Say Hi Summer;

Thanks to The Muse TV team (Olwen, Bela and Simon) for always being so welcoming! Dilly the dog was adorable too :)

What do you think of the new spring/summer collection?

Has anything caught your eye?

I hope you're all having a lovely day! :)

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